Same but different.

Building a business partnership for the future . . .

Welcome to the new Masters website.

Purchase products in the same way as always using your login details - with enhanced product imagery and information, and a personal account area showing live feeds of your orders and sales history.


The Brand Structure

The Masters® logo is changing to define the organisation. The colour palette - deep cobalt and yellow ochre indicate trust, efficiency, professionalism, confidence and guardianship.
Masters® is the 'mothership' if you will. It is the foundations to which the business grows and evolves. It isn't a 'brand' in itself, it is the 'solution' to the needs of the business and of the industry.
Moving forward into the future, clarity across the brands that we own and one's we supply to you the customer is paramount.
Masters® has four of its own brands presently - Masters Golf®, MKids Golf®, iCart® and ShortGolf®:

  • Masters Golf® - Present in the marketplace since 1990, Masters Golf has the widest range of golfing accessories at a strong price point.

  • MKids Golf® - Years of research has resulted in a range of clubs designed with player height, strength and swing speed in mind. The specification is progressive in every way. 'It's All About The FIT'.

  • iCart® - intelligent, innovative and intuitive. Designed to deliver superior performance on any terrain, iCart continues to set the benchmark for premium golf trolleys.

  • ShortGolf® - A unique system using oversized equipment and vibrant colours that is the fun and easy way to play, learn and teach golf.

MastersSolutions BrandStructure


Our distribution partnerships with leading manufacturers such as Golf Pride®, Lamkin®, Pride Sports®, Softspikes®, SuperStroke® and Winn® to name but a few, ensure that we always keep these business critical brands in stock. We work closely with these partners to support all new product launches, ensuring the latest designs and innovations reach you and your customers first.


Masters® offers the very best route to market for manufacturers globally. It offers superlative distribution, unrivalled product ranges, and gives the retailer everything he needs to grow his business at ground level.

We are here to help you every step of the way - 24/7.

Masters® Services - we are the industry experts

Enjoy the success that our services and industry knowledge can bring, actively promoting and driving sales of your key product ranges.


MastersSolutions OurServices


Global Sourcing - Our experienced buying team work with some of the best manufacturers across the globe, to bring you the finest range of innovative products and outstanding quality.

Sales & Distribution - Experienced agents that understand the challenges of the local markets and can help develop the best range to suit you and your customers.

Retail Solutions & Partnerships - We work closely with our customers and our partner brands to provide the best retail display solutions to help you display, promote and drive sales of your key product ranges.

Product Design & Manufacturing - With in-house design, tooling and manufacturing capabilities we have one of the most comprehensive design and manufacturing facilities in the UK.

Learn the craft of club making and profit from your workshop - Welcome to Masters' portal for expert instruction and all the tools and components you will need to become a proficient club maker. 

Personalisation of Product - Bespoke From Masters offers a range of the finest quality premium accessories individually tailored to meet your exact requirements, including printing, embroidery and embossing.

We're here for you 24/7

We have been working very hard on improving our online presence and we're excited to announce the launch of a brand new website from Masters®.

Incorporating the new brand look and colourways, the website offers a beautifully modern and intuitive experience for both visitors and customers alike. Clarity across the brands and indeed the entire offering is presented in a clean but detailed way allowing easy navigation and a speedy and pleasurable user experience.

You the customer will have your own log in and this in turn will take you to your unique 'on line office', where you can see the status of orders, check payments or invoices, and take advantage of amazing offers and seasonal promotions.

Once logged in, all of the leading brands within the golf industry will be available to you at your fingertips - 24/7. Simply place your orders or peruse our huge product ranges.

Each and every one of the products we stock has a detailed page giving informative imagery, pricing, details, features and benefits.

Located under the product details is a 'media pack' button allowing you to download the descriptions and images for that product to use on your own website or to share with a customer.

Masters website devicesClick here to continue your journey.