If you haven’t discovered the new Golfway range available on masters247.com yet, then here’s a little bit more detail to see how it can revolutionise golf at your club, for coaching, inclusivity and outreach…
Let’s start at the beginning. What is Golfway?
Golfway is an innovative, progressive and easy to understand equipment and coaching system that makes golf coaching and playing both enjoyable and fun – all the while delivering exceptional results.
With the first touch ‘Play’ range and a coaching program which is second to none there really is no better option out there for getting new and junior golfers engaged in the sport and helping them make the transition into ‘real’ golf.
What makes Golfway different?
The Golfway Play range endorses all of the aspects of golf in easy to understand first touch format for beginners of all ages, not just juniors. The clubs are designed to hit every shot in the game of golf without the complications of 14 different variations. The iron and the putter both have a shaped, colour coded grip which ensure that the hands sit correctly for each shot and the heads have easy to follow alignment aids.
Furthermore, all clubs are swing weighted and feel like traditional golf clubs when being used, which makes for an easy transition into using traditional clubs when the time is right.
Who is it for?
The primary focus of Golfway is to get new and junior players engaged in the sport and make their access to the game of golf an easy one. Let’s be honest, golf can be a tough sport to just simply pick up and play in a traditional sense, so what Golfway does is break some of those barriers, dispel a few myths and get people playing with the equipment quickly and easily.
Let's be crystal about this next point. It's ideal junior players becuase of the progressive sizing, but it’s not just for juniors. The equipment is designed for all ages, with five club sizes to suit players from just 90cm in height, up to 170cm and beyond. So even if an adult player is looking to start their golf journey, this is a fantastic place to start.
What can you do with Golfway Play?
The activities designed for Golfway make coaching and learning fun, inclusive and help create the correct atmosphere to ensure growth and sustainability within your golf club or junior academy. You can even play a round of 'ShortGolf 6' on a 6-hole golf course that fits in a size of a standard football pitch. Golfway Play can be used literally anywhere, even at home… meaning you can even set homework for your pupils!
What support is available to set-up a teaching programme?
The beauty of Golfway is that you can do whatever you like with the products and equipment – it’s designed to be functional as well as creative, so your coaching programmes can flourish with whatever techniques you choose to use.
There are of course some fundamentals to be aware of, but that is simply just to get started. Your Area Retail Consultant will be able to engage you in the basics of how and where you can access resources to get up and running with Golfway and what you’ll need to keep junior players coming back, time and time again.
Furthermore, Golfway's partnership with the Golf Foundation mean that there are a number of resources to help outreach projects in local schools and clubs to grow the game.
Are there any retail opportunities with the product?
Yes. So besides a wealth of coaching equipment that Golfway possesses, there are a number of retail ‘home packs’ that are available for players both new and old to start playing at home. Golf is traditionally not a sport that is typically played lots at home – but by giving people the means to do so with safe and easy to use equipment is a huge step forward. Golfway has this in abundance, with a range of product packs to encourage family and friends to get together and enjoy the game, wherever and whenever.
If you're interested in hearing more about what Golfway can do at your club, then speak to your Area Retail Consultant or email the Golfway team direct here.
Words:
Stuart Lee, Head of Design
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